FEATURED INDUSTRY EXPERTS
Michael Lamb
Vice President of Asset Protection
Kroger Company
01
Relationship Building at the Highest Level
APEX is the original executive-led Xchange format.
APEX is an executive-only, invite-only conference that focuses on relationship building at the highest level.
RETAILER Registration includes:
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Three (3) Nights of your hotel are included at a killer location off Broadway (what other conference does that??)
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All meals including Monday dinner at a Nashville HOT spot and our famous Signature Networking Event on Tuesday evening-- where you never know what will happen, who you'll see or hear...
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Full-conference access to all Executive Xchange sessions (#Boom)
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Unmatched networking with vetted, hand-selected solution providers
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No exhibit floor or forced meetings (badges but no exhibit floor)
The APEX event series, powered by TalkLPnews, is designed to bring together industry executives for a valuable exchange of ideas, learnings, and to strengthen the relationships within the retail, grocery, convenience store and restaurant community.
How do the fees work?
Retailers: The registration fee is $799 per attendee (industry professionals only).
First time attendee? Happy to provide a 50% discounted "save-your-spot" fee - just contact Amber Bradley here.
Weird travel budget? No problem!
You can opt to pay your own hotel stay (we typically pay for it) instead of the registration fee -- so the conference is free to attend, just pay your own travel costs. Easy peasy.
Solution Providers: You MUST sponsor to attend. There are no badges for non-sponsors.
APEX newest announcements!
How do we create the agenda?
Attend the only conference built for asset protection executives, by asset protection executives, with the sole focus of the attendee experience. The APEX Executive Advisory Council creates the most valuable content for discussion and exchange of ideas.
Curious about our content? Awesome! Check out our 2024 AGENDA HERE!
We are meticulous about having the highest level of content for our audience -- no repeat topics here.
APEX is known for having the highest level content in the industry - no cops/robbers here - check out what we've listed - knowing there's always a few surprises along the way...
Meet the APEX Executive Council responsible for steering content included in APEX:
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Chris Harris, Senior Director of Asset Protection for Brookshire Grocery Company
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Alisa Dart, SVP Asset Protection & Safety at Dollar Tree Stores
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Paul Jaeckle, Vice President of Asset Protection - Meijer Stores
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Matt Hilbrink, Vice President of Enterprise Risk, and Asset Protection, The Raley's Companies
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Clint Hedgpeth, Sr. Director of Loss Prevention Operations, H-E-B
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Scott Ziter, Vice President of Risk Management at Golub Corporation/Price Chopper Supermarkets
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Ryan Clevenger, Director of Asset Protection at Albertsons – Safeway
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Ben Dugan, Executive Director, Central Investigations, CVS Health
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James Cosseboom, Director, Asset Protection, Retail Business Services (AHOLD)
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Carmen DuBose, Senior Director of Asset Protection, Hibbett Sports
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Brian Friedman, Director of Asset Protection & Risk Management, REI
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Melinda Black, Vice President, Loss Prevention at Ulta Beauty
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Amelia Kennedy, Vice President, Asset Protection Strategy & Analytics, Burlington Stores, Inc.
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Mike Lamb, Vice President of Asset Protection at Kroger (retired)




2025 Agenda Sneak Peek

Melanie Subin
Futurist; Trends, Scenarios, & Strategic Foresight Leader;
Managing Director, Future Today Strategy Group
How to Think Like a Futurist
Today’s leaders are tasked with managing their teams and steering them toward their goals in this midst of unprecedented disruption, while simultaneously preparing their organizations for the possible futures of their industries. What strategies can leaders leverage to position their organizations for future success and navigate them in making their ideal futures a reality?
In this talk, leading strategic foresight, and futurology management consultant Melanie Subin influences audiences to think like a futurist and introduces them to the concept of foresight, as well as its approaches and tools. As she walks audiences through its various phases, from signal identification to scenario planning, she provides a deeper understanding of how to implement foresight into their organizations in support of purpose, and more innovative and higher performing futures.





Scott McBride
Chief Security Officer
American Eagle
Amber Bradley
Editor-in-Chief & Owner
TalkLPnews
Matt Hilbrink
Vice President, Enterprise Risk
and Asset Protection
The Raley's Companies
Amelia Kennedy
Vice President of
Loss Prevention
Burlington
Brian Friedman
Divisional Vice President
Asset Protection &
Risk Management

Leading Through Conflict:
Executive Strategies for Tough Conversations
Lynne is a leadership communication expert and “neuroscience nerd.” She translates how the brain works into practical strategies that fast-track leaders to be seen, heard, and promoted. This includes her proprietary approaches to better connect with others:
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PersuasionGPS system—a favorite of those who want to achieve big goals or break through barriers
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MIND Reader MethodTM personality profile to quickly identify what people value, fear, and how to best reach them
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TEDx Talk on “How to Be a Mind Reader” that went viral with about 7.5 million views
Past president of the National Speakers Association Illinois Chapter, Lynne is author of PersuasionGPS: Get to Where You Want to Go Faster.
Agenda Topics:
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Beyond Executive Protection: Managing In-Person & Digital Threats to your Brand
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What Enterprise Risk Management Truly Looks Like from the C-suite
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But what’s the CFO think?
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Customer & Employee Safety: Process vs. Policy
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REAL Strategies to Make Law Enforcement Care + Community Goodwill
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What’s AFTER gift card fraud? It’s here: Tap-to-Pay + Relay Fraud – Here’s what you need to know
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Real AI Use Cases that You Can Use (Now)
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Unexpected ROI from your Existing Technology Systems
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Retailers with Actual, Working Technology Ecosystems (& How it works)
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Executive Panel: Just 3 Questions
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Is Your Vendor a Vendor, Solutions Provider or Strategic Partner?
Past Presenters / Performers




Jim Morris, former MLB pitcher and the famous "Rookie"
Gretchen Wilson, "Redneck Woman" and Grammy Winner
Emmitt Smith, Pro Football Hall of Fame Inductee
John Rich, American country music singer-songwriter
Build Your Network
When to Arrive/Depart
Arrival:
Fly into BNA airport by at least 3 p.m. on Sept. 21 to provide plenty of time to attend the Welcome Reception starting at 5 p.m., followed by dinner.
Depart:
Book your flight for 2 p.m. or later on Wednesday, Sept. 24. You know our style, you never know what you might miss if you leave early. Just saying.
3:00
Keeping Employees Bought in Times of Crisis
4:00
Final Remarks
4:30
No events at the moment
Grocers & Foodservice professionals only
Structure of Agenda
All times are CENTRAL standard time.
Sunday, Sept 21, 2025
5:00
Welcome Cocktail Reception
7:00
APEX Council & VIP Dinner
Dinner at Nashville HOT Spots for Attendees
Monday, Sept 22, 2025
8:30
Educational Sessions
5:00
Cocktails & Nashville Hot Spot Dinners
8:30
Where are you going? We'll Never Tell.
Tuesday, Sept 23, 2025
8:30 -
4:15
Educational Sessions
4:15
Cocktails
5:45
APEX Signature Networking Event
Wednesday, Sept 24, 2025
8:30 - 1:00
Educational Sessions
1:00
Adjourn to enjoy Nashville!
APEX by the Images
Our 2025 Sponsors
LEADING IN THE INDUSTRY
Solution Providers MUST sponsor to attend APEX.
Interested in sponsoring? Contact Amber Bradley here.